Donna Karan New York unveiled its Fall 2026 campaign on Tuesday, and it marks a first for the brand since its 2024 relaunch. Kendall Jenner fronts the collection, shot entirely on location across New York City rather than in a studio, tying the label back to the city that shaped its identity from the start.
The campaign, photographed by Mert Alas, imagines Jenner having the entire city to herself, a concept pulled directly from the brand’s own archives.
Kendall Jenner Steals The Show in Donna Karan’s Fall 2026 Campaign
The visual concept references a late 1980s Donna Karan film shot by Dennis Piel, which followed model Rosemary McGrotha sharing her inner thoughts while riding in a limousine into the city. That original piece felt ahead of its time, and Donna Karan built this new campaign around the same idea, letting Jenner narrate her own version of that fantasy.
“I had the craziest dream,” Jenner says. “I had New York all to myself. The city was all mine. I could go anywhere, do anything. I always feel a bit of that every time I arrive here. On every street, something a little crazy, but also solitude. I like that. Maybe that’s why I always loved New York. It’s the only place to become anyone you want to be. I love New York. I just said that.”
Jenner spotlights several reimagined pieces from the Donna Karan archives throughout the campaign, including the brand’s iconic bodysuit updated with an extra-wide belt, a draped wool jersey jacket and skirt layered beneath a leather coat, and a tailored velvet suit in the collection’s signature black cherry shade.
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She also wears a stylized aviator jacket and skirt in espresso brown, along with a full-length sequin dress, paired with sculptural gold jewelry and the brand’s Cashmere tote and Leno bag.
Jenner said stepping into the campaign felt like celebrating both the city’s energy and a woman who fully embraces her own style.
The Fall 2026 collection is available now on DonnaKaran.com and select retailers.
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